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What does Alternative Medicine such as Homeopaths, Chiropractors, Nutritionists, Massage Therapists, Holistics, and Ayurveda practitioners have to offer a society that boasts the most advanced medical technology in the world?

Why are people flocking to health food stores, with their lotions and potions, and what keeps them going back for more?

At the same time, more and more Americans have been affected by 'newly discovered chronic degenerative diseases such as AIDS and chronic fatigue syndrome, conditions that Western medicine can't cure.


"There has been a real shift in the way people think about their health,"says Andrew Weil, M.D., a teacher of alternative medicine."People are realizing that conventional medicine is expensive and sometimes dangerous--and not always effective."

Complementary Alternative Medicine
Many patients are also attracted to the alternative practitioner's emphasis on treating the whole person--mind, body and spirit. In this age of managed care and impersonal group practices, patients find this individualized approach particularly appealing.

A growing number of people are turning to complimentary and alternative medicine--simple, traditional, decidedly low-tech methods of preventing illness and solving everyday health problems.

Rising health care costs is certainly a factor in the recent surge of interest in natural medicine.

People are taking more control of their destinies as far as health is concerned. They have to, because with the cost of health care, they can't afford not to.




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